As a businessman or a marketer, if you cannot produce sufficient leads to feed to the sales team, or you are not producing sufficient quality leads, you are definitely not alone. These problems are both common to marketers when talking about lead generation. However, how can you resolve the problem so you can consistently generate enough leads and quality leads? The following are some of the most common lead generation errors most marketers do and how to reverse it in order to improve your sales numbers:
1. You are Not Producing Leads Organically
Stop buying contacts. It is not a very good idea to purchase contacts. You are just affecting the overall reputation of your brand along with making an impact on your email’s performance. What you actually need to do is to organically build lists. This might not come very easy however, the point of lead generation is to create a list of individuals who are truly interested in your products or service as well as your company. If you’ve built a list of good quality leads, you may then increase your sales numbers as well as nurture them. By allowing the leads to opt-in, that is when you can begin generating organic leads. That means, you should offer your visitors something in return for their reliable information or leads. This step can actually take time however, it will be all good and worthwhile in the long run.
2. You are Not Giving Different Contents to Different Leads
Whenever people visit your web page, they all do not have the same purpose. Some might be ready to buy your products or services and some may not. Some have already visited your website many times while some may have never gotten your website ever since. In addition to that, provide your visitors with the chance to learn more about the company prior to asking them their purpose/s of visiting. Offers such as the top of the funnel must be accessible to the people in the stage of awareness, while the bottom of the funnel must be accessible to those people in the stage of decision. On the other hand, middle of the funnel offers must be accessible to the people in the stage of consideration when they’re researching solutions to their issue
3. You are Not Using Your Blog the Right Way
If you are not putting a call-to-action in every blog you have or you are not blogging at all, then you are missing out on the best quality leads. As a matter of fact, one of the biggest advantages of blogging as well as having offers which are relevant to the blog is that you’re producing leads or information to people who want to be more familiarized with your business or company. Every post is actually a new opportunity to produce new leads. Therefore, you should take advantage of having to make more blogs. Finally, do not forget to add lead capture forms in each of your blogs. Contact a professional for more information about lead generation Spokane.